Waiver Group’s 25% increase in leads delivered full ROI after 3 weeks

Waiver Group’s 25% increase in leads delivered full ROI after 3 weeks

Key results

9x

increase in visitor engagement

3

weeks until positive ROI reached

0

traffic loss from web forms

Navigating the bureaucracy of the healthcare system is no easy feat. 

For healthcare providers, the stakes are incredibly high – missteps can result in lost funding, compliance issues, or delayed patient care. 

That’s where healthcare consulting firms like the Waiver Consulting Group step in – they help healthcare providers navigate complex Medicaid Waiver Programs and avoid high-risk errors.

Their work allows their clients to focus on delivering quality care rather than wrestling with administrative hurdles. 

But without leveraging AI technology, there’s no way to significantly scale their efforts.

The Challenge

In their previous sales funnel, Waiver Group leveraged well-placed contact forms throughout their website. But they knew that there was a way AI could supercharge their sales process.

With busy season approaching, they needed a solution to:

  • Book more consultations
  • Qualify leads without additional manual work
  • Demonstrate industry expertise

On top of that, they needed a solution that could seamlessly integrate with existing sales workflows and amplify Waiver Group’s current marketing strategy.

Waiver Group turned to Hanakano Consulting, a Botpress-certified partner organization, to bring their vision of an AI-enhanced process to life with an AI chatbot.

"Botpress was a great fit for Waiver Group because they wanted a platform that could reach multiple channels, integrate with their existing systems, and leverage their expansive knowledge base," explained Gordon Clark, Founding Partner at Hanakano Consulting. "But most importantly, they would need to be able to get started right away and not worry about servers or maintenance."

Introducing Waiverlyn

Enter Waiverlyn, a digital concierge that greets each website visitor with an invitation to learn more. 

Hanakano developed Waiverlyn to answer questions about Waiver Group’s services, collects contact information, and books consultations directly from the chat interface without any human involvement.

“We wanted something that would be available even if we weren’t. Something that could book appointments and set people up in our portal while we’re asleep,” said Amara Kamara, Licensing & Certification Manager at Waiver Group.

Waiverlyn seamlessly integrates into Waiver Group’s existing Google Business Suite to:

Book consultations automatically

The bot creates Google Calendar events, supplements descriptions with prospect information, adds video conferencing links, and sends detailed email invites to both guests and employees.

Streamline lead management

Waiverlyn gathers detailed contact and qualification data, automatically updates the sales team’s Google Sheets, and notifies key team members by email. 

This allows the sales team to seamlessly integrate the chatbot’s capabilities into their existing platforms and workflows – all the benefits of efficiency without the disruption.

Accelerate client onboarding

As Kamara explains: “Some of our clients know exactly what they want and want to get started right away. Waiverlyn can send them right to our self-serve portal where they can create an account and start uploading their documents.”

Reinforce brand focus

Invitation emails include tailored marketing details to prepare prospects for consultations and highlight Waiver Group’s technology-driven approach.

Better leads and 25% more consultations

Waiverlyn’s business impact was both immediate and impressive. Specialists at The Waiver Group’s quickly saw their calendars filled with consultations – all fully booked and qualified by the chatbot. 

After deployment, the team reported a near-immediate surge in positive KPIs:

  • A 25% increase in consultations booked by potential clients
  • A 9x jump in visitor engagement compared to traditional web ads
  • No traffic loss from web forms, since Waiverlyn was a complementary solution, not a replacement
  • Higher quality leads, thanks to Waiverlyn’s lead qualification process

"The bot's success comes from focusing hard on the performance metrics that matter," said Clark. "Botpress is flexible enough that we were able to deploy custom integrations and metrics to track and fine-tune the chatbot's performance."

Positive ROI after 3 weeks

After being live on their website for 3 weeks, Waiverlyn was able to book enough consultations to offset its entire cost of development

The rapid ROI delivered by Hanakano has inspired Waiver Group to think bigger about how Waiverlyn can grow from a simple tool to a strategic asset – one that demonstrates Waiver Group’s commitment to cutting-edge solutions for their clients. 

Kamara and his team have been seeing positive feedback outside of the numbers, too: “When I talk to clients who booked through the chatbot, they’re all impressed. Nobody else is doing a chatbot like this, and it shows how serious Waiver Group is. It shows our dedication and expertise to future clients.”

About the Partner

Hanakano applies conversational AI as a strategic revenue driver for businesses. Founded in 2023, they specialize in developing chatbots that accelerate sales pipelines with AI to directly impact bottom-line performance.

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