75%
conversations handled without humans
conversations handled without humans
reading rate
guests interact before arrival
“Chatbots are going to change hotel stays,” explains Badr Lemkhente, CEO of intelligent hospitality company hostifAI. “They provide personalized, 24/7 assistance.”
Lemkhente has implemented AI chatbots across the hotel industry, from small riads to renowned hotel chains. He’s seen how their integration leads to “a more efficient, data-driven, and guest-focused approach.”
hostifAI is a Certified Expert Partner of Botpress, using the platform to build Virtual butlers and Staff Assistants for hotels around the world.
In an industry that requires 24/7 support, hotels are ripe for the integration of AI agents. It won’t be long before chatbots become the standard in the hotel industry.
In the hotels he services with AI chatbots, hostifAI Badr Lemkhente has seen remarkable strides in efficiency, customer satisfaction, and savings.
A well-built chatbot will always have the option to escalate to a human agent. But with the best bots, guests don’t need to be transferred to a human.
Lemkhente has found that 75% of Virtual Butler discussions end without needing to be transferred to a human – the Butler is able to handle the interaction from start to finish.
The Virtual Butlers don’t create more work from humans – they take repetitive tasks off their plate. When guests have the option to interact with a chatbot, most use it freely, reducing the number of solicitations at the concierge and front desk.
Email open rates are notoriously hard to crack. Most of us aren’t bothered to read through the endless stream of emails in our inbox.
But when using a chatbot to begin a guest’s journey, the large majority of them click to read through – almost 100% of guests.
These read-through rates are non-existent with traditional communication methods – a good email can reach a 40% open rate, explains Lemkhente. But a chatbot engages directly and personally with incoming guests via channels they use daily, like WhatsApp, Telegram, or Facebook Messenger.
Virtual Butlers aren’t just bells and whistles: 70% of guests interact with their hotel’s chatbot before even arriving on site. These numbers only go up once guests arrive at their hotel.
One of the most beneficial features of a hotel chatbot is its easy access to extra services – it can reserve seats at a hotel’s restaurant or sign them up for a local tour guide.
Lemkhente has found that 2 out of 10 guests have already purchased extra bookings through the chatbot before arriving at the hotel. They have easy access to everything from dining options to upgrading their hotel room – the chatbot is able to serve guests even before they arrive.
Chatbots are able to streamline internal operations of a hotel team, automatically dividing up complex requests from guests. As Lemkhente explains:
“[We had] a guest who needed to order room service and had a special request for an additional floor towel for the bathroom. The Virtual Butler guided the guest through the room service options, allowing them to order their meal seamlessly . . . and promptly transmitted the towel request to the appropriate hotel staff.
So both needs were handled at once, even though they had to be processed by two different teams. The Virtual Butler coordinated the meal preparation with the Room Service staff and relayed the towel request to Housekeeping. No need for the guest to wait, and no need for the Front Office to make multiple calls.”
A streamlined system has two benefits: it improves the effectiveness and morale of hotel staff, while increasing their ability to provide high-quality customer service. Both staff and customer satisfaction are increased by the addition of a chatbot.
AI will continue to permeate the hospitality industry, and hostifAI has set a high standard for the next wave of hotels to follow.
By using Botpress, hostifAI is bringing the ease of automatic service and the personalization of AI to every guest and employee – and seeing the difference in ROI and guest satisfaction.
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