The new era of customer engagement isn’t on television or in social media ads – it’s direct engagement through the channels your customers use most.
With over 2 billion users, WhatsApp is the world’s most popular messaging app. If you want to directly reach customers in this day and age, you need a WhatsApp chatbot.
With Botpress Cloud, setting up a WhatsApp chatbot has never been easier. Whether you're a small business owner or a large enterprise, our updated guide will walk you through how to seamlessly connect with your customers on their favorite messaging app.
Setting Up Your WhatsApp Chatbot
First, ensure you have a Facebook Business account and a verified phone number, as these are crucial for integrating WhatsApp.
Follow these simple steps to activate the WhatsApp channel in your Botpress Cloud account:
- Navigate to the 'Channels' section.
- Select 'WhatsApp' and enter your business details.
- Link your Facebook Business account and configure your WhatsApp number.
Exploring Features
WhatsApp on Botpress allows you to send and receive text and rich media, including:
- Images
- Videos
- Quick replies
- Location data
You can use your Botpress WhatsApp chatbot to set up automated greetings and farewell messages, manage session timeouts, and customize your chatbot to handle inquiries – all powered by the latest LLM technology.
Once connected to WhatsApp, your chatbot can be used in limitless ways. It can:
- Send precise meeting locations for a tour guide group
- Book tables at a restaurant
- Answer customer queries with AI technology
- Provide customized responses, like using regional slang
- Give weather predictions based on your user’s location
- Send how-to videos for customers looking for assistance
- Analyze an image from your user
- Select the perfect GIF for any situation
- Automate invoices from contractors and employees
Getting started
If you want a more in-depth explanation of connecting your chatbot to WhatsApp, you can check out our documentation or our YouTube explainer.
The nature of business communication is changing before our eyes – WhatsApp is home to billions of users. It’s easy to connect your chatbot, so you can meet customers where they are.
For more Tips & Tricks with Bassam, visit the Botpress YouTube channel.
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