- White-label chatbots let businesses launch AI-powered chatbots with their own branding.
- Our top 8 white-label chatbot builders are Botpress, ProProfs Chat, Tidio, Engati, watsonx.ai, Kore.ai, DialogFlow, and UChat.
- Most chatbot platforms only offer white-labeling on enterprise plans (but we have a few cheaper options in our list!)
So you want to build a chatbot, but you don't want some other company's logo on it — you're looking for a chatbot platform that offers white-labeling.
A white-label chatbot is a AI chatbot that businesses can rebrand as their own.
If you want your customers to have a chatbot experience that doesn't advertise a different company, then you want a white-label option. If you're an AI agency of any kind (i.e. you're selling chatbot services to many clients), then you definitely need a white-label chatbot builder.
But with so many chatbot platforms out there, finding the right one can be a challenge. Some cater to chatbots for small businesses, while others focus on enterprise chatbots. Some offer white-labelling for cheap, and others offer it only as an enterprise option.
To make your decision easier, we’ve rounded up the top white-label chatbot platforms that stand out in the market.
1. Botpress
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Botpress is an AI agent and chatbot platform that allows for full white-label customization.
Businesses can deploy AI chatbots under their own brand while maintaining complete control over functionality and integrations.
Designed for flexibility and scalability, Botpress supports no-code, low-code, and developer-driven customization. Whether a company needs a ready-to-use chatbot or a deeply integrated AI assistant, the platform adapts to any industry or use case.
Botpress seamlessly integrates with LLM agents to ensure its chatbots stay up-to-date. It offers the ability to connect bots to any knowledge base or internal system — making it endlessly extensible.
For companies looking to scale, Botpress provides access to an extensive partner network of expert chatbot builders. The 30,000-member Discord community offers continuous support, while users can also access detailed YouTube tutorials and expert-curated courses at Botpress Academy, making it easy to learn and master the platform.
Botpress Key Features
- Endlessly extensible – connect your bot to any platform or channel
- Pre-built integrations, including CRMs and communication channels like WhatsApp
- Enterprise-grade security
- Automatic translation to over 100+ languages
- Advanced analytics dashboard
- Custom chat widget styling to match brand identity
White-Labeling on Botpress
White-labeling is available to all Plus ($79/month), Team ($495/month), and Enterprise (custom pricing) Plans on Botpress. It allows for custom UI, domain, branding, and API access, as well as removal of the Botpress watermark from the webchat experience.
Botpress Pricing
- Pay-As-You-Go – Free to start, with add-ons for scaling usage
- Plus – $79/month
- Team – $495/month, includes enhanced analytics, live-agent handoff, and real-time collaboration
- Enterprise – Custom pricing, includes full white-labeling and dedicated support
2. ProProfs Chat
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ProProfs Chat is a customer support chatbot platform with white-labeling options, allowing businesses to fully remove branding and resell the solution as their own.
Designed to streamline customer interactions, ProProfs Chat combines live chat and AI automation to enhance support efficiency. Businesses can automate FAQs and customer engagement while ensuring a seamless handoff to live agents when needed.
With no-code customization, companies can tailor the chatbot’s appearance and functionality to align with their brand. It integrates with popular CRM and help desk platforms, ensuring smooth workflows and centralized customer data management.
For businesses offering AI-powered automation, ProProfs Chat provides a scalable solution—whether for internal use or resale. The white-label package allows full branding control, making it an attractive choice for agencies and service providers looking to expand their offerings.
ProProfs Chat Key Features
- Live chat with AI automation for customer engagement
- Seamless integration with CRMs, e-commerce platforms, and help desks
- Custom branding through the White Label Package
- Automated chat routing to the right support agents
- File sharing and multimedia support within chat sessions
White-Labeling on ProProfs Chat
ProProfs Chat offers white-labelling via their White Label Package for $300/year. This add-on removes the "Powered by" links and allows custom branding on chat widgets.
ProProfs Chat Pricing
- Free Plan – Basic chat features
- Team Plan – $19.99/operator/month
- Business Plan – Custom pricing based on needs
- White Label Package – $300/year add-on for branding removal
3. Tidio
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Tidio is an all-in-one customer engagement platform. It enables businesses to provide instant, automated responses to customer inquiries while seamlessly integrating with employee support when needed.
Designed for ease of use, Tidio features a no-code chatbot builder that allows businesses to create and deploy branded AI assistants without technical expertise. It integrates with e-commerce platforms, CRMs, and help desk software, making it a scalable solution for businesses looking to automate support and sales while keeping interactions personalized.
For companies offering AI-powered customer service, Tidio provides a white-label option in its Plus and Premium plans, ensuring businesses can fully remove Tidio branding and customize the chatbot experience to match their identity.
Tidio Key Features
- Integrates with major platforms for a connected experience
- Collects customer data with pre-chat surveys
- Assigns chats automatically to reduce response time
- Customizable chat widgets to match your brand and workflow
White-Labeling on Tidio
White-labeling is available on Tidio only for the Plus ($749/month) and Premium ($2,999/month) plans. These plans allow customers to remove the Tidio branding from chat widgets.
Tidio Pricing
- Free Plan – Basic live chat and chatbot functionality
- Starter – $29/month, includes live chat support and a visitors list
- Growth – $59/month, adds advanced analytics and permission settings
- Plus – $749/month, includes white-label branding, multisite support, and API access
- Premium – $2,999/month, designed for enterprises needing advanced capabilities and dedicated support
4. Engati
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Engati is a conversational AI platform designed to help businesses automate customer interactions across multiple channels while maintaining full brand control. It offers a white-label chatbot solution, enabling companies to deploy AI assistants under their own branding without requiring extensive development.
The platform includes advanced automation and integration capabilities with CRMs and e-commerce systems, making it a scalable choice for businesses that need end-to-end customer engagement automation.
For businesses looking to resell chatbot services or integrate them into their existing offerings, Engati’s white-label plan enables full branding customization, making it a popular choice for SaaS companies.
Engati Key Features
- Supports 15+ messaging channels for omnichannel customer engagement
- No-code chatbot builder with pre-configured templates
- AI automation for customer inquiries and workflow management
- Live chat integration for seamless human-agent handoffs
- CRM and e-commerce platform integrations
- Custom chat widget styling to match brand identity
White-Labeling on Engati
White-labelling is available on Engati through their Enterprise plan, which is custom priced. This feature allows customers to remove the Engati branding from chatbot interactions and UI.
Engati Pricing
- Professional – $79/month
- Business – $249/month
- Enterprise – Custom pricing (includes full white-label branding and advanced support)
5. watsonx AI

watsonx.ai is a conversational AI platform that offers white-label options, allowing businesses to deploy AI chat and voice assistants with custom branding.
It leverages AI and LLMs to improve customer interactions, enhancing resolution efficiency while reducing wait times. Businesses can customize the assistant’s interface, workflows, and integrations, ensuring a seamless brand experience across digital and telephonic support channels.
Unlike traditional chatbots, watsonx.ai can query knowledge bases, seek clarifications, and escalate conversations to human agents when necessary. It supports cloud and on-premises deployment, giving businesses flexibility in how they manage AI-driven customer interactions.
With built-in voice capabilities, watsonx.ai integrates into telephonic customer support systems, providing end-to-end automation. IBM positions it as a scalable AI solution for enterprises looking to enhance customer engagement while maintaining control over branding and customization.
watsonx Key Features
- Custom branding and deployment
- AI agent assistance for smoother customer interactions
- Seamless integration with existing tools and platforms
- Enterprise-grade security and compliance measures
- Visual chatbot builder for easy setup without coding
White-Labeling on watsonx
For businesses looking for a white-label chatbot solution, the watsonx.ai enterprise plan (custom pricing) offers full customization and scalability, including modification of the user interface.
watsonx Pricing
- Lite plan – Free, ideal for small-scale testing
- Plus plan – Starts at $140/month, with additional costs for more integrations, extra MAUs, and additional RUs
- Enterprise plan – Fully customizable; pricing varies based on company needs
6. Kore.ai

Kore.ai is a conversational AI platform that allows businesses to create and deploy AI virtual assistants under their own brand. Designed for enterprises and growing businesses, it helps enhance customer interactions while offering full customization and scalability.
The platform’s no-code interface makes it easy to build intelligent virtual assistants (IVAs) without coding, while low-code options provide deeper customization for developers. Businesses can integrate Kore.ai’s chatbots across multiple channels, ensuring a seamless experience across web, mobile, and messaging apps.
Security and compliance are a key focus, making Kore.ai a strong choice for industries like banking and healthcare that require strict data protection. Built-in analytics and reporting tools help businesses optimize chatbot performance and improve customer service strategies.
With its adaptability across industries, Kore.ai provides a flexible, scalable chatbot solution for businesses looking to automate conversations and improve efficiency. A free trial is available, allowing companies to test the platform’s capabilities before committing to a full deployment.
Kore.ai Key Features
- Support for over 120 languages and channels
- Pre-built bots for various industries
- Advanced dialog management with customizable workflows and branding
White-Labeling on Kore.ai
Kore.ai includes white-labeling in their Enterprise Plan (custom pricing). It includes full branding control.
Kore.ai Pricing
Kore.ai offers two pricing plans: Standard and Enterprise. Pricing is not publicly listed, as both plans are tailored to the specific needs of each business.
The Enterprise plan includes everything in the Standard plan, plus:
- Unlimited notifications
- Unlimited dialogues in the chatbot builder
- Unlimited FAQs
- Increased request rate limit from 200 to 1,200 per minute
For businesses looking to deploy white-label chatbots, the Enterprise plan provides full customization.
7. Dialogflow

Dialogflow is a Google-backed AI chatbot platform that enables businesses to create intelligent virtual agents with full customization.
It supports both text and voice interactions, allowing companies to automate customer service, streamline workflows, and enhance engagement across multiple platforms.
With advanced natural language processing (NLP) and machine learning, Dialogflow adapts to user input in real time, improving response accuracy and efficiency.
Dialogflow Key Features
- Deploy chatbots across multiple channels with full branding control
- Multilingual support with 30+ languages
- Visual flow builder for easy customization and white-label adaptation
- State-based data models for managing complex conversation flows and client-specific needs
White-Labeling on Dialogflow
White-labelling on Dialogflow is available under the enterprise plan option (custom pricing). For a price quote, you can reach out to Google Cloud sales.
Dialogflow Pricing
Dialogflow offers monthly pricing based on the edition you choose and the number of chatbot requests per month. Businesses can deploy white-label chatbots under their brand using either of its two editions:
- Dialogflow ES (essentials): Standard chatbot features for general use cases
- Dialogflow CX: Supports up to 20 independent conversation flows, advanced conversation management, and a visual builder that reduces development time by 30%
For businesses looking to offer white-label chatbot solutions, Dialogflow CX provides more flexibility and scalability, making it ideal for complex customer interactions.
8. UChat
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UChat is a no-code chatbot platform that enables businesses to build and resell fully branded chatbots under their own name. It supports white-label customization, making it ideal for businesses that want to offer AI chatbot solutions without developing their own infrastructure.
The platform integrates with popular communication channels like Facebook Messenger, WhatsApp, SMS, and email, ensuring seamless customer interactions. It also connects with external APIs, CRMs, and e-commerce platforms, allowing businesses to automate sales, support, and marketing.
UChat Key Features
- Built-in channel integrations
- A visual flow builder
- Partner program
White-Labeling on UChat
White-labeling is available on UChat under the Partner Plan ($199/month). This allows for full rebranding with a custom domain and logo, as well as awhite-label dashboard.
UChat Pricing
- Free plan – Basic chatbot features
- Business plan – $15/month, includes 1 chatbot
- Partner plan – $199/month, includes full white-labeling and unlimited bots
Launch a Chatbot Next Month
Building best-in-class white-label chatbots is what we do best.
AI is redefining customer interactions, and white-label chatbots give businesses full control over their automation. With complete branding and customization, they offer a scalable solution that adapts to different industries and use cases.
The best white-label chatbot doesn’t just save time and money — it enhances user experience while seamlessly integrating into your business. With full control over branding and deployment, you can offer AI-powered automation under your own name.
Whether you're an agency, SaaS provider, or business looking to expand your offerings, we’re here to help you build and launch the perfect white-label chatbot.
Our enhanced security suite ensures that customer data is always protected, and fully controlled by your team.
Start building here. It’s free.
FAQs
1. What are the advantages of choosing a white-label chatbot over building one from scratch?
It saves lots of time and money. Instead of reinventing the wheel, you get a ready-made chatbot that you can fully brand as your own and focus on selling or deploying fast.
2. How much does white-labeling a chatbot cost?
Yes, sometimes you’re limited
3. How do white-label chatbots differ from regular chatbot platforms in terms of technical maintenance?
With white-label chatbots, the platform provider usually handles all the backend stuff like updates, bug fixes, and hosting, so you can focus on your customers instead of dev work.
4. Is white-labeling the same as rebranding or are there differences?
They're close, but not quite the same. Rebranding might just mean a logo swap, while white-labeling gives you full control over the look, feel, and even the domain.
5. What types of businesses benefit the most from white-label chatbot platforms?
Agencies, SaaS companies, and IT service providers love them because they can offer chatbot solutions to clients under their own brand without starting from scratch.