SEO has always been a moving target.
As a marketer myself, I’ve spent years trying to keep up: tracking algorithm changes, digging through analytics, testing keywords, and rewriting content that still doesn’t rank.
Then I started using AI.
Not in some flashy, futuristic kind of way, but through practical tools that actually helped me get more done and improved my results.
Real-world examples of AI agents — handling tasks like content optimization, competitor analysis, and topic clustering — have made it clear just how much time marketers can eliminate.
And I’m not alone. According to HubSpot, 84% of bloggers say AI has already influenced their SEO strategies.
If you’re working in SEO and still relying on the same manual workflows, I genuinely think you’re missing out. Not because AI is trendy, but because it works.
In this article, I want to share what I’ve learned about using AI in SEO and how anyone can use AI to improve their SEO.
What is AI for SEO?
AI for SEO is using artificial intelligence to streamline and improve different parts of the search engine optimization process like content generation, keyword research, and technical audits.
Instead of manually handling tasks like keyword optimization or tracking analytics, AI tools can sift through massive amounts of data and offer strategic recommendations much faster than any human could.
For example, AI agents handle specific SEO tasks autonomously, while machine learning in marketing uncovers patterns in data to guide decision-making.
These smart tools help uncover insights and make SEO efforts more efficient and effective.
How AI is reshaping SEO
The rules of SEO are evolving fast.
Search engines like Google are no longer just indexing pages based on keywords. Instead, they’re generating conversational answers right at the top of the page. This means users often find what they need without ever clicking a link (a.k.a. a zero-click search).
With Google’s AI Overviews and the rise of tools like Perplexity and ChatGPT, generative search is becoming the new normal.
As a result, marketing teams must rethink how they approach content strategy. To stay visible in this new environment, they’re turning to AI to help produce more search-ready content faster.
From identifying search patterns to structuring outlines and filling content gaps, AI tools are streamlining SEO workflows across the board.
That’s why 58% of SEO professionals plan to integrate generative AI into their processes: it’s not just the search landscape that’s evolving, but the entire way marketers optimize for it.
Used strategically, AI becomes a force multiplier for modern SEO.
Benefits of using AI for SEO
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Increased efficiency
AI tools take the grunt work out of SEO. Instead of manually digging through data, teams can instantly surface keyword opportunities, spot on-page gaps, and analyze competitors all in a fraction of the time.
For example, NLP can scan thousands of real search queries from platforms like Google Search Console to find high-performing keyword clusters, while machine learning flags what your content is missing.
Data-driven insights
Even with traditional analytics tools, it can be hard to connect the dots across large sites and complex keyword sets.
AI enhances this process by surfacing patterns and performance trends that might be easy to overlook, especially at scale.
For example, SEO platforms like Clearscope and SurferSEO use LLMs and NLP to quickly pinpoint underperforming content, identify content gaps, and suggest optimizations — without requiring hours of manual analysis.
Using AI equals faster insights and smarter prioritization.
Enhanced content quality
AI-powered SEO tools improve efficiency by automating data analysis, optimizing content, and identifying performance gaps across large libraries.
Need to update meta descriptions across a 200-page blog archive? Generative AI can quickly produce context-aware descriptions aligned with keyword intent — helping boost click-through rates without manual effort on every page.
AI models can be trained on patterns from high-performing content. That makes it effective at generating SEO-friendly language consistent across content.
9 AI for SEO Use Cases
1. Keyword research
AI has turned keyword research from a one-off task into a continuous process, especially when teams build agentic AI workflows into their SEO stack.
Instead of manually pulling reports every few weeks, teams can now use AI agents and LLMs to monitor keyword trends and surface high-intent keywords.
For example, imagine an AI agent noticing a spike in interest around a new product feature. It can flag the trend early and suggest long-tail keywords to target, giving teams a head start before the competition catches on.
Using AI in keyword research can also help teams:
- Classify keywords by intent using NLP prompts
- Analyze exports from Google Search Console or Semrush in seconds
- Flag competitor keywords and suggest recommendations on how to act
By building agentic AI workflows, keyword research becomes more strategic.
2. Content audits
Content audits are fun when you have 100 pages, less fun with 1000 pages, and impossible with 20,000 pages. Unless you have AI agents helping you out.
Here’s how it works:
An AI audit agent crawls a company’s site and pulls data on every page. Think traffic, bounce rates, missing tags, outdated content, and more.
From there, an LLM reviews the content itself to check for keyword coverage and whether it stacks up to top-ranking pages.
One of the key benefits of AI is that it doesn’t just dump data but tells teams what to do next. For example:
- “These 42 blog posts are losing traffic. Here’s why”
- “These 17 product pages are missing H1s or meta descriptions”
- “You’re not covering [topic cluster] at all. Here’s the gap”
Even better, the agent can summarize trends (like which sections of the site need the most work) and flag priority fixes.
Ultimately, teams get a clear picture of what’s working, what’s broken, and what to fix fast.
3. Competitor analysis
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AI agents are taking over one of digital marketing’s biggest time sinks: competitive analysis.
At Botpress, I use a Competitive Intelligence Bot that’s basically a digital watchdog for competitor websites. It scans both the visible content and HTML automatically and tracks changes like:
- New features or product updates
- Pricing shifts
- New integrations or partnerships
- Backend changes (like tools or infrastructure)
- SEO and content strategy updates
Every week, the bot puts together a summary of what’s changed from the previous week and sends it to Slack or HubSpot so I can see exactly how a competitor is evolving without having to dig around.
The bot answers questions for me too. Let’s say I’m going up against a competitor in a deal. Instead of scrambling for info, I just ask the bot: “What’s changed on their site recently?” and I get a quick, clear answer.
It’s like having a living, breathing competitor database that updates itself. And over time, it helps me spot patterns, messaging shifts, and industry trends I wouldn’t notice otherwise.
4. Topic clustering
Say goodbye to manual keyword mapping.
Topic clusters have long been a core SEO strategy but AI is making the way they’re built faster.
LLMs and natural language processing NLP analyze search behavior, SERP patterns, and semantic relationships to group related topics automatically.
AI can also suggest internal links and related subtopics based on how users actually search, helping teams structure content that’s easier to find and navigate.
The Institute of Electrical and Electronics Engineers (IEEE) used this approach to restructure their vast content library. In the end, they saw a 47% increase in organic traffic, all thanks to their new clusters.
5. Content optimization
I’ve spent countless late nights tweaking blog drafts trying to balance SEO rules with copy that actually sounds like a human wrote it.
Manually checking for keyword usage, tone, structure, and readability can easily eat up hours.
Now? I use a GPT workflow that acts like an AI editor. I drop in a draft, and it flags dense sections and suggests related keywords that fit naturally (no more awkward stuffing!).
If I want to go deeper, I use an AI agent trained to compare my draft to top-ranking pages. It checks how well I'm covering the topic and points out what competitors mention that I’ve missed.
The best part? Marketing teams don’t need devs to set this up.
With a GenAI platform like ChatGPT or Claude, teams can build a content-review workflow that flags issues and suggests improvements. Then, using a no-code tool like Botpress, they can connect it to their CMS so every draft gets reviewed automatically before publishing.
6. Local SEO
Local SEO gets messy fast: listings slip out of date, reviews pile up, and figuring out the right keywords for each region becomes a constant grind.
AI agents are built for this kind of work. They run quietly in the background, scanning regional trends and surfacing the stuff that needs attention.
For example:
- One agent can track local search patterns and highlight high-intent keywords specific to each area
- Another keeps an eye on Google Business profiles, flagging inconsistencies in hours or contact info before they cause problems
- Others can watch customer reviews as they come in, then send quick summaries of what’s changing like when people in one city start calling out service delays
Instead of juggling spreadsheets or bouncing between tools, these agents turn local SEO into something a lot more manageable, even across dozens of locations.
7. Link-building
Digging through backlink spreadsheets is no longer the only option.
AI agents automate much of this process. They can be built to:
- Monitor competitor backlinks using data from tools like Ahrefs or Semrush
- Score new prospects based on domain authority, relevance, and backlink potential
- Generate personalized outreach messages using real-time website context
- Sync qualified leads into CRMs like HubSpot or Apollo
Goodbye busywork. Hello backlinks on autopilot.
8. SEO audits
Instead of combing through spreadsheets, AI-powered audits scan entire websites and instantly surface problems that could be dragging rankings down. Broken links? Flagged. Duplicate content? Identified. Indexation issues? Highlighted.
Teams can build an AI agent that monitors their site’s health 24/7 by scanning for broken links, duplicate content, indexation issues, and performance drops. The agent can even hook into tools like Google Search Console or PageSpeed Insights and ping them when something’s off.
Need help with structured data? AI can suggest the right schema based on page content using natural language cues.
And instead of dumping metrics, AI can summarize Core Web Vitals and highlight what’s actually worth fixing, based on SEO impact.
The bottom line is that teams spend less time finding problems, and more time fixing the ones that matter.
9. SEO performance analysis
There’s nothing more frustrating than seeing a blog post get tons of traffic… but zero conversions. I used to stare at dashboards trying to figure out what went wrong: is the call-to-action buried? Is the intro off? Did the search intent shift?
But AI agents fixed this by analyzing data and telling me what’s actually happening.
These agents connect to tools like Google Search Console and HubSpot to pull in data to look for patterns and suggest what to do next.
For example:
- If a post gets clicks but no conversions, it can suggest updates like adjusting the CTA or tweaking the intro to better match search intent
- If two pages are ranking for the same keyword, it might recommend combining them to avoid cannibalizing each other
It can even trigger next steps automatically like syncing with HubSpot or generating a rewrite brief using an LLM.
Best AI Tools for SEO
Botpress
Botpress is a platform for building and deploying AI agents — no dev team required.
Unlike traditional SEO tools that just offer AI features, Botpress lets teams build their own workflows — from agents that summarize Search Console data, to ones that generate blog briefs using retrieval-augmented generation (RAG) with internal content.
There’s a visual flow builder, so no coding is needed, and it integrates easily with tools like Google Analytics, HubSpot, Notion, and Slack. That means teams can build exactly what works for them.
Botpress Key Features
- Visual flow builder
- Multi-channel support
- Pre-built library of integrations
- Built-in analytics and debugging tools
Botpress Pricing
Botpress offers a free plan with core features, along with plans for larger teams starting at $89 for a Plus plan and going up to $495 for a Teams plan. There’s also custom pricing available for Enterprise plans.
Chatsonic
Chatsonic is an AI writing assistant designed specifically for marketers, content creators, and SEO teams who want more than just text generation.
It combines the power of large language models (like GPT-4o, Claude, and Gemini) with real-time web search and structured SEO planning all in one platform.
With its Canvas tool, users can visually plan out topic clusters, organize content calendars, and design full SEO workflows from research to execution. And because it pulls in live web data, it helps teams stay on top of emerging search trends instead of relying on static keyword sets.
Chatsonic Key Features
- Multi-model AI engine (GPT-4o, Claude, Gemini, Flux 1.1)
- Canvas for structured SEO workflows
- Real-time web search and trend tracking
- SEO-focused content generation with keyword placement and internal linking
- Integrations with Google Search Console, Ahrefs, WordPress, and more
Chatsonic Pricing
Chatsonic offers a free plan with core features for getting started. Paid plans begin at $16/month, unlocking advanced capabilities for professionals and teams.
SE Ranking
SE Ranking is an all-in-one SEO platform designed for small to mid-sized businesses that want robust functionality without the bloated price.
It covers the full spectrum of SEO: from keyword tracking to site audits to competitor research and white-label reporting.
At the startup I’m at now, we’ve been exploring SE Ranking because it’s especially well-suited for companies in growth mode. It gives the core features teams actually use, with a UI that’s easy to navigate even for non-specialists.
SE Ranking Key Features
- AI-powered rank tracking across locations and search engines
- Website audit for 120+ technical SEO issues
- Competitor analysis with keyword and backlink insights
- Keyword research and SERP tracking
- White-label reports for agencies
SE Ranking Pricing
SE Ranking offers a free trial to get started. Paid plans begin at $52/month, making it an ideal choice for growing businesses.
Semrush
Semrush has been my go-to SEO platform for years.
What’s nice is how they’ve started adding AI features. It’s not some flashy “AI-first” tool but more like a helpful co-pilot that quietly makes things easier.
My favorite is the AI-powered Keyword Magic Tool. Rather than dumping a list of keywords, it groups them by intent and helps find long-tail keyword opportunities that I otherwise wouldn’t think of.
For anyone already using Semrush, the AI features slot in naturally. No big learning curve. Just faster insights and smarter suggestions.
But note that the AI in Semrush is more like a smart assistant than a full-on strategist: great at pointing out what might need attention, like an underperforming page or a keyword with potential, but still leaves the decision-making to the team.
Semrush Key Features
- SEO Writing Assistant
- Keyword Magic Tool
- Semrush Copilot
- AI Toolkit
Semrush Pricing
Semrush provides tiered pricing starting at $139.95/month. AI features like the SEO Writing Assistant and Copilot are included in standard plans, while the AI Toolkit is available as a premium add-on priced at $99/month per domain.
Ahrefs
Ahrefs is one of those tools that’s probably already open in your browser tab.
It’s long been trusted for backlink tracking, keyword research, and site audits, and now it’s starting to roll out some AI features to help speed things up.
Tools like AI Seed Keyword Suggestions and Content Graders highlight what’s worth focusing on, like trending keywords or older pages that might need a refresh based on current search results.
These AI features aren’t a full overhaul. They're more like helpful shortcuts for teams already using Ahrefs regularly.
Just a heads-up: the AI features feel more like assistive layers than standalone tools. They’ll help flag opportunities and save time on analysis, but they won’t run SEO strategy end-to-end or replace hands-on decision-making.
Ahrefs Key Features
- Predictive keyword and traffic analysis
- AI-prioritized technical SEO issues
- Smart suggestions for content updates and link acquisition
- Competitor change detection and SERP anomaly tracking
Ahrefs Pricing
Ahrefs has a limited free version for basic use. Paid plans start at $129/month, scaling up with features suited for large SEO teams.
Build an SEO AI Agent for Free
Whether you’re running a niche blog or managing a multi-site enterprise, SEO is too critical to leave to guesswork. The solution? AI agents trained to optimize every step of your content pipeline.
With Botpress, you don’t need to be a developer to create powerful AI agents. The platform is designed so anyone can jump in and launch something that actually works — no code required.
Whether you're automating technical audits or scaling your content strategy, Botpress puts powerful SEO tools at your fingertips.
Start building today. It’s free.
